Analyst- CRM W/M

The company

We connect the word,

We connect People.

With more than 700 000 km of optical underwater systems around the world, Alcatel Submarine Networks’ stands for adventure and daily innovation for one’s career. Our teams’ synergy drives our

innovative high-tech solutions and lets us develop our exceptional know-how. Joining us means joining a collective, joining us means connecting the world! So, are you ready for your next adventure?

Post description

Primary purpose and overall objective of the job:

Main Interface / interlocutor on the CRM inside the Sales and Marketing department: Maintain CRM / Training / identified continuously improvement, support Level 1 …

Analyse Market environment to be able to perform market Analysis. This involves collecting, analysing and circulating relevant information, in order to feed ASN’s strategic and tactical thinking.

Main accountabilities

(List series of principal accountabilities. First select the action verb that best reflects the direct or indirect responsibility of the job on the end result. Second, state the important end result to be achieved. Third, specify the key actions).

CRM market vision follow up

Maintain and update the CRM database through regular discussions with the appropriate contributors to align the CRM to the reality of the market.

Operational CRM evolution - Tool

Contribute and focus on the operational part of the CRM evolution by:

• Meetings with ASN partner to develop new features
• Internal preparation meetings
• Understand the S&M’s problematics to be able to raise the potential needs/features to the CRM project manager
• Come up with new ideas
• Being a Key Tester performing tests on the new features before validating deployment in the prod database
• Define and develop relevant CRM workflow processes

Market Analysis

• Manage the external market analysis studies
• Perform analysis on demand (and not exclusively):
  • Collect and synthetize information to perform market/status analysis with an executive summary including consolidated information on market trends, suppliers, and customers analysis. and do the synthetise.
  • Able to present the studies to different audiences (Execom, Finance, S&M etc…)
  • Support of MA&BI team, market forecast.
• Participate, Collect and analyse all sources of information (industry reports, databases, webinars, conferences, congress, competitors’ press-release and web sites) and to share information with MA&BI team.
• Use the MA&BI expertise to construct the Market

CRM Training and Support

Perform all the relevant trainings on the CRM application. This includes:

• The standard trainings (for newcomers / on new introduced features)
• New trainings to defined as the candidate is invited to take the initiative to propose trainings when a CRM function is not properly managed inside CRM community or when a group of colleagues need assistance on a specific point

Perform the Level 1 CRM support (Hotline):

• Answers and assists colleagues when contacted
• Reports to Level 2 on more complex questions

Profile required

• Knowledge and experiences in sales database and business marketing management
• Person with good relationship skills, a curious mind and not afraid to ask questions
• A high demand on data accuracy required
• Experience in submarine telecommunication is a plus

Réf: 66acf78b-1622-448d-824c-9bab78f76ef2