Senior Marketing Executive F/M

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Update on 17/04/2026

  • Contract type:  Permanent contract

  • Work time:  Full time

  • Location London

  • Salary 37000 GBP (£) - 40000 GBP (£) / year

About Intratone 🔑📱

Intratone is specialised in wireless intercom and access control solutions for collective housing. Our Intratone GSM technology provides simple, cloud‑based systems that enable fast installation, real‑time remote management and improved security. Its solutions are designed to make life easier for residents.

 

Intratone operates internationally, including through a dedicated team in the UK, and is part of Cogelec, an international specialist in connected access control solutions.

 

Driven by innovation and customer satisfaction, we are looking for future talents to support the growth of the brand

Your Key Responsibilities 🎯

As part of Intratone’s European growth strategy, we are building a lean and scalable marketing organisation structured around a central hub in London.

The Senior Marketing Executive – Germany is responsible for activating and executing the European go‑to‑market strategy within the German market. The role focuses on driving market adoption, delivering local activations, and continuously improving performance through strong market insight.

Working closely with the Product Marketing Manager and the wider European marketing team, this role ensures that centrally defined strategies are executed effectively and generate measurable impact in Germany.

 

 

Key Responsibilities : 

1. Market Activation & Local Execution (Germany)

  • Execute the European go‑to‑market strategy within the German market

  • Deploy campaigns, content and activation plans locally

  • Adapt central assets using the 80/20 model (central frameworks + local optimisation)

  • Support local marketing initiatives, including events and field activations, as needed

2. Product Adoption & Market Performance

  • Drive adoption of Intratone solutions across the German market

  • Identify and address barriers to awareness, onboarding and usage

  • Ensure local activations support scalable and sustainable adoption

3. Competitive Intelligence & Market Insights

  • Monitor competitors, market trends and local dynamics

  • Identify customer expectations, gaps in the offering and challenges to adoption

  • Structure and share insights with central teams to support continuous improvement

4. Opportunity & Gap Identification

  • Identify growth opportunities, new use cases and improvement areas

  • Highlight gaps between market needs and current positioning or offering

  • Contribute to strengthening product‑market fit and go‑to‑market effectiveness

5. Best Practices Identification & Scaling

  • Identify high‑performing activations, messages and segments in Germany

  • Share best practices with the European team to support replication across markets

6. Partner & Ecosystem Activation

  • Support engagement with installers, distributors and key partners

  • Contribute to local training sessions, product demonstrations and partner initiatives

  • Strengthen relationships across the German ecosystem

7. Contribution to the European Marketing Hub

  • Act as an active member of the European marketing hub

  • Collaborate closely with:

    • Product Marketing Manager (strategy & frameworks)

    • Blueprint market (Netherlands)

    • UK and other European markets (ROW)

  • Contribute to cross‑market initiatives and ongoing optimisation of the European model

What We’re Looking For 🔎

👤Profile

  • Native or fluent German speaker
  • 8+ years’ experience in B2B, product‑led or channel‑driven environments
  • Strong understanding of market dynamics and customer needs
  • Experience in technical or product‑driven environments (SaaS, proptech, access control, electrical solutions, etc.)

🔍We’re Looking for Someone Who

  • Is comfortable working with a high level of autonomy and accountability
  • Can connect product capabilities, market reality and customer needs
  • Identifies problems and proposes solutions — not just executes tasks
  • Takes strong ownership of market performance and product adoption

🎯Key Competencies

  • Market understanding & analytical thinking
  • Strong execution skills
  • Product and solution awareness
  • Communication & stakeholder engagement
  • Autonomy and adaptability

🏢Working Conditions & Benefits

  • Fixed salary + performance‑based bonus

  • Travel allowance

  • Health benefits package

  • Willing to travel (~30%) across Germany, France and other European countries, when required

🧭Recruitment Process

  • Initial interview with the HR team based in France

  • Interview with the Head of International Marketing

  • Potential meetings with team members

  • Practical case study or technical assessment

Required languages

  • German German - Level Bilingual
  • English English - Level Bilingual

Réf: 64bbd6de-e5f5-4940-9f3a-6bd8ddd89f35

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Senior Marketing Executive F/M

Permanent contract
Full time
London
37000 GBP (£) - 40000 GBP (£) / year

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