Product Marketing Manager F/M

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Update on 17/04/2026

  • Contract type:  Permanent contract

  • Work time:  Full time

  • Location London

  • Salary 52000 GBP (£) - 55000 GBP (£) / year

About Intratone 🔑📱

Intratone is specialised in wireless intercom and access control solutions for collective housing. Our Intratone GSM technology provides simple, cloud‑based systems that enable fast installation, real‑time remote management and improved security. Its solutions are designed to make life easier for residents.

 

Intratone operates internationally, including through a dedicated team in the UK, and is part of Cogelec, an international specialist in connected access control solutions.

 

Driven by innovation and customer satisfaction, we are looking for future talents to support the growth of the brand

Your Key Responsibilities 🎯

As part of Intratone’s European growth strategy, we are building a lean, scalable marketing organisation structured around a central hub in London.

The Product Marketing Manager (PMM) is responsible for structuring and driving the European go‑to‑market engine. The role focuses on clarifying value propositions, building reusable go‑to‑market frameworks, and ensuring consistent, high‑quality execution across markets.

Sitting at the intersection of product, marketing and local teams, the PMM turns strategy into clear, actionable tools and continuously improves them through structured market feedback.

 

 

Key Responsibilities : 

1. Value Proposition & Messaging

  • Define and maintain clear value propositions aligned with market needs

  • Build a consistent European messaging framework

2. Go‑to‑Market Strategy

  • Structure the European go‑to‑market model

  • Define or adapt segmentation, customer journeys and funnel logic

  • Ensure consistency and scalability across markets

3. Product Launch Excellence

  • Create and manage launch frameworks (playbooks, readiness checklists, activation guidelines)

  • Equip local teams for effective and consistent launches

4. Scalable Content & Activation (80/20)

  • Develop central marketing kits with room for local adaptation

  • Deliver core assets: messaging, sales enablement, campaigns and training

5. Product–Market Interface

  • Act as the bridge between product teams and local markets

  • Structure and integrate market feedback into product and GTM evolution

  • Ensure alignment between product capabilities and market expectations

6. Competitive Intelligence

  • Monitor competitors across European markets

  • Build clear competitive positioning and actionable insights

7. Performance & KPIs

  • Define and track key European performance indicators

  • Contribute to dashboards and reporting

8. Cross‑Market Alignment

  • Coordinate between the London hub and European markets (UK, Germany, Netherlands, ROW)

  • Work closely with the Netherlands as a blueprint market to scale best practices

  • Balance central consistency with strong local execution

What We’re Looking For 🔎

👤Profile

  • 5 years’ experience in Product Marketing, Go‑to‑Market or similar roles

  • Strong B2B background, ideally in tech, SaaS, proptech or access control

  • Proven experience building and scaling go‑to‑market frameworks

  • Strong strategic and analytical mindset

  • Experience working across multiple markets or regions

  • Comfortable in lean organisations with high ownership

  • Fluent English required; French strongly preferred

🔍We’re Looking for Someone Who

  • Can simplify complex topics into clear, usable frameworks

  • Thinks in systems rather than one‑off initiatives

  • Knows how to structure what works and scale it

  • Collaborates effectively across teams without relying on hierarchy

🎯Key Competencies

  • Go‑to‑market strategy & structuring

  • Value proposition & messaging

  • Cross‑functional collaboration

  • Analytical thinking

  • Ability to turn complexity into clarity

🏢Working Conditions & Benefits

  • Fixed salary + performance‑based bonus

  • Travel allowance

  • Health benefits package

  • Hybrid working model: 2–3 days per week in the office

🧭Recruitment Process

  • Initial interview with the HR team based in France

  • Interview with the Head of International Marketing

  • Potential meetings with team members

  • Practical case study or technical assessment

Required languages

  • English English - Level Bilingual
  • French French - Level advanced

Réf: cb225411-d83d-47e3-88bc-266aabc900ea

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Product Marketing Manager F/M

Permanent contract
Full time
London
52000 GBP (£) - 55000 GBP (£) / year

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