Federal Marketing apprentice F/H
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Contract type: Apprenticeship - 12 months
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Work time: Full time
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Location Paris
The company
ESCP Business School is the world-renowned business school, founded in 1819, that trains the responsible leaders of tomorrow. Located in the heart of Paris, it offers innovative and multicultural teaching, supported by a network of six European campuses. Recognized for the excellence of its management programs, it fosters engagement, international awareness, and personalized support for talent throughout their studies.
Post description
Join ESCP’s Federal Marketing team and help shape the visibility of one of Europe’s leading business schools.
As a Federal Marketing & Content Creation Apprentice, you will support the marketing activities of ESCP’s portfolio of programmes, including Bachelor’s, Master’s, MSc and MBA programmes. You will work on high-impact projects across content creation, social media, digital marketing and campaign execution, contributing directly to student recruitment and brand awareness on an international scale.
This is an excellent opportunity for a creative and digitally savvy marketer looking to gain hands-on experience in a fast-paced, international higher education environment
Activities :
Content Creation & Brand Communication
● Create engaging content for social media, websites, blogs, email campaigns and presentations.
● Design visual assets using Canva and other creative tools in line with ESCP’s brand guidelines.
● Produce and edit short-form videos for Instagram, LinkedIn, TikTok and other digital channels using tools such as CapCut.
● Develop content formats including student stories, interviews, testimonials, event coverage, reels and behind-the-scenes content.
● Write blog articles and support storytelling initiatives across programmes.
● Adapt content and messaging for different audiences, including prospective students, current students and alumni.
Social Media & Community Engagement
● Support the management of ESCP’s social media channels.
● Schedule and publish content across platforms.
● Monitor community interactions and engage with followers.
● Identify emerging social media trends and propose innovative content ideas.
● Contribute to audience growth and engagement strategies.
Marketing Operations & Campaign Support
● Support the implementation and monitoring of recruitment marketing campaigns.
● Assist with email marketing campaigns through the CRM platform.
● Prepare contact lists and support campaign execution.
● Contribute to performance reporting and campaign analysis.
● Help maintain consistency across marketing materials and communication channels.
Website & Blog Management
● Publish and update content on WordPress.
● Optimise articles and pages for readability and user experience.
● Source and manage visuals aligned with ESCP’s visual identity.
● Support content updates across programme webpages.
Events & Content Production
● Participate in key ESCP events, including Open Days, Introduction Week, graduation ceremonies, information sessions and networking events.
● Capture photo and video content for marketing use.
● Support event promotion before, during and after events.
● Collaborate with programme teams to showcase the student experience.
Cross-Team Collaboration
● Work closely with marketing, admissions, recruitment and programme teams
● Support ad hoc marketing projects and strategic initiatives.
● Contribute ideas to improve processes, content performance and audience engagement.
Profile required
● Currently pursuing a higher education degree (minimum Bachelor’s level / Bac+3) with a focus on Marketing, Communication, Business or Digital Media.
● Passionate about content creation, social media and digital storytelling.
● Comfortable creating visual and video content using Canva, CapCut or similar creative tools.
● Strong writing and communication skills.
● Proactive, curious and eager to learn.
● Organised and able to manage multiple projects simultaneously.
● Data-aware and interested in understanding content and campaign performance.
● Comfortable working independently while collaborating within an international team.
● Familiar with social media platforms and current digital trends.
● Experience with WordPress, CRM platforms or email marketing tools is a plus.
Languages: Fluent English and French required. Additional European languages are a plus.
Required languages
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English - Level advanced
Réf: edb2b5f8-01a8-4ba5-8d87-18c202726f53
FR