Federal Marketing apprentice F/H

The company

ESCP Business School is the world-renowned business school, founded in 1819, that trains the responsible leaders of tomorrow. Located in the heart of Paris, it offers innovative and multicultural teaching, supported by a network of six European campuses. Recognized for the excellence of its management programs, it fosters engagement, international awareness, and personalized support for talent throughout their studies.

Post description

As a Federal Marketing & Content Creation Apprentice, you will support the marketing activities of ESCP’s portfolio of programmes, including Bachelor’s, Master’s, MSc and MBA programmes. You will work on high-impact projects across content creation, social media, digital marketing and campaign execution, contributing directly to student recruitment and brand awareness on an international scale.

This is an excellent opportunity for a creative and digitally savvy marketer looking to gain hands-on experience in a fast-paced, international higher education environment

Activities :

Content Creation & Brand Communication

●     Create engaging content for social media, websites, blogs, email campaigns and presentations.

●     Design visual assets using Canva and other creative tools in line with ESCP’s brand guidelines.

●     Produce and edit short-form videos for Instagram, LinkedIn, TikTok and other digital channels using tools such as CapCut.

●     Develop content formats including student stories, interviews, testimonials, event coverage, reels and behind-the-scenes content.

●     Write blog articles and support storytelling initiatives across programmes.

●     Adapt content and messaging for different audiences, including prospective students, current students and alumni.

Social Media & Community Engagement

●     Support the management of ESCP’s social media channels.

●     Schedule and publish content across platforms.

●     Monitor community interactions and engage with followers.

●     Identify emerging social media trends and propose innovative content ideas.

●     Contribute to audience growth and engagement strategies.

Marketing Operations & Campaign Support

●     Support the implementation and monitoring of recruitment marketing campaigns.

●     Assist with email marketing campaigns through the CRM platform.

●     Prepare contact lists and support campaign execution.

●     Contribute to performance reporting and campaign analysis.

●     Help maintain consistency across marketing materials and communication channels.

Website & Blog Management

●     Publish and update content on WordPress.

●     Optimise articles and pages for readability and user experience.

●     Source and manage visuals aligned with ESCP’s visual identity.

●     Support content updates across programme webpages.

Events & Content Production

●     Participate in key ESCP events, including Open Days, Introduction Week, graduation ceremonies, information sessions and networking events.

●     Capture photo and video content for marketing use.

●     Support event promotion before, during and after events.

●     Collaborate with programme teams to showcase the student experience.

Profile required

●     Currently pursuing a higher education degree (minimum Bachelor’s level / Bac+3) with a focus on Marketing, Communication, Business or Digital Media.

●     Passionate about content creation, social media and digital storytelling.

●     Comfortable creating visual and video content using Canva, CapCut or similar creative tools.

●     Strong writing and communication skills.

●     Proactive, curious and eager to learn.

●     Organised and able to manage multiple projects simultaneously.

●     Data-aware and interested in understanding content and campaign performance.

●     Experience with WordPress, CRM platforms or email marketing tools is a plus.

Languages: Fluent English and French required. Additional European languages are a plus.

Required languages

• English - Level advanced

Réf: edb2b5f8-01a8-4ba5-8d87-18c202726f53