Growth & Performance Marketing Manager F/H

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Published on 23/10/2025

  • Contract type:  Permanent contract

  • Work time:  Full time

  • Location Paris

The company

ESCP Business School is the world-renowned business school, founded in 1819, that trains the responsible leaders of tomorrow. Located in the heart of Paris, it offers innovative and multicultural teaching, supported by a network of six European campuses. Recognized for the excellence of its management programs, it fosters engagement, international awareness, and personalized support for talent throughout their studies.

Post description

Are you passionate about digital performance and the power of search to drive growth? Join ESCP Business School, one of Europe's most prestigious business schools, and build the acquisition strategy and international media plan for Executive Education.

 

As Growth & Performance Marketing Manager, you will play a key role in building, deploying and optimising an international media plan aligned with ESCP's business ambitions and brand awareness.

Your missions:

· Design and manage the Search Acquisition Strategy (SEA): account structure, bidding strategy, segmentation, budgets, tracking, reporting and A/B testing.

· Develop and coordinate a multi-channel media plan, combining Search, Social Ads, Display, SEO, Emailing and Retargeting, with a focus on performance and international consistency.

· Continuously optimise Search and Display campaigns, using data to maximise profitability (CPL, CAC, ROI).

· Actively and strategically monitor SEA/SEO levers in order to propose innovations and improve the visibility of the Executive Education offering.

· Work closely with sales teams and European campuses to transform lead generation into concrete opportunities and measurable revenue.

· Analyse key KPIs and make strategic recommendations to refine the acquisition strategy and learner journeys.

· Contribute to strategic thinking on the overall performance and digital positioning of Executive Education.

 

Profile required

=> A search expert
• Higher education in marketing, digital or commerce.
• Proven experience (5+ years) in performance marketing/acquisition, with advanced expertise in search (SEA, ideally international).
• Proficiency in management tools: Google Ads, Meta, CRM, marketing automation, analytics, tracking & dashboards.
• Fluent in French and English, comfortable in multicultural environments and high-level exchanges.

 

Required languages

  • English English - Level Bilingual

Réf: a12af535-fe26-49dd-9e52-d04a1c2c8d96

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Growth & Performance Marketing Manager F/H

Permanent contract
Full time
Paris

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