Group Marketing Manager - CDI Paris F/H

The company

ESCP Business School is the world-renowned business school, founded in 1819, that trains the responsible leaders of tomorrow. Located in the heart of Paris, it offers innovative and multicultural teaching, supported by a network of six European campuses. Recognized for the excellence of its management programs, it fosters engagement, international awareness, and personalized support for talent throughout their studies.

Post description

Within our Academic Department and reporting to the Federal Marketing Director, you will be responsible for the overall strategic marketing of your MBA program.

You will develop and monitor the program's overall marketing objectives at the European level and provide guidelines and resources to local marketing teams in accordance with the program's strategic direction.

You will actively participate in promoting the program through the creation of marketing and sales materials, federal marketing initiatives and media plans, as well as promotional events in France and abroad.

Marketing Strategy and Overall Program Management:

• Define a marketing strategy aligned with the program strategy;
• Define the overall marketing plan and the resulting budget.
• Lead this plan at the local level, in coordination with local managers.
• Manage the MBA's federal and local marketing budget to ensure the best return on investment.
• Maintain a comprehensive competitive analysis and market research.

Marketing and Communications Content Creation:

• Create cross-functional digital content in collaboration with faculty, staff, students, and alumni to promote the school's positioning and USP.
• Create marketing and sales materials, federal digital marketing initiatives, media plans, and events in France and abroad.
• Manage the program's social media and networks.

Media, Digital Performance, and SEO:

• Create and execute a media plan for federal and local campaigns and monitor performance.
• Manage digital performance (analytics, campaigns, SEO, etc.) across the programs.

Events

• Centrally organize the program's trade show calendar in collaboration with local marketing managers and the program director.
• Organize online webinars about the program.
• Organize and participate in trade shows.

In addition, you will participate in cross-functional projects and provide administrative support as needed.

Profile required

• Master's degree from a business school or equivalent university degree specializing in marketing.
• You have at least 5 years of experience in marketing. Experience in the higher education sector is a plus.
• Experience in implementing and managing marketing strategies, creating content, and organizing events.
• Experience in team management or coordinating cross-functional projects.

• Creativity and proactiveness.
• Autonomy, rigor, and organization.
• You are fluent in English and French, both written and spoken.

Required languages

• English - Level advanced

Réf: 396557a8-5cfa-4aa6-a075-cdf2f2d6487f