Play the universe

ZEPETO is the avatar-first social platform where self-expression meets immersive content creation.
Our users bring culture to life by reacting to global trends, remixing them, and sharing their creativity through their digital identities.

From virtual influencers to expansive world-building experiences, ZEPETO’s community is vibrant, engaged, and eager to co-create. It’s a space where brands aren’t outsiders but catalysts for creativity — seamlessly integrated into the stories users tell.

With millions of creators and fans, ZEPETO empowers its community to express individuality, collaborate with global audiences, and build new cultural moments together. Whether through fashion, music, or interactive experiences, ZEPETO offers a dynamic stage where creativity thrives and brands become part of the conversation.